Saturday, November 5, 2011

State Farm Bike Bashing

Bicycles are impractical, according to the State Farm car insurance company.

I just heard a radio advertisement [*] which advised a customer to spend the money he saved by switching to State Farm on something more practical than a bicycle.  The customer was portrayed as a doofus who wanted to buy a bike, but was ridiculed.  I didn't find it funny.

State Farm has a history of bike-bashing.  GM recently made waves with their bike-bashing ad.

Is this a recurring trend in automotive advertising because it works?  Or is bike-commuting catching on and becoming a threat?

[*] lunchtime today, WRAL-FM radio, Raleigh NC, during UNC-NCSU college football game.

1 comment:

bullcitybiker said...

Thanks for the heads-up, Sagittandy. I'm a State Farm customer and will be letting them know I'm not happy.